I wonder how many families in
those days, had bought the set of classic Encyclopaedia Britannica© bound
volumes from the travelling salesman. The ‘travelling salesmen’ of legend. The
ones that, A: all the jokes are about (well encyclopaedia and insurance
salesmen). And B: all the tales of masterly cons and shady deals completed are
also about. That was the only way you used to be able to buy it. There was no
shop. There was no ‘on-line’ store. That’s right, there certainly were no home
computers and the world wide web was still in the realms of science fiction.
Apart from a few early pioneers and dreamers working away in research
facilities, for companies who saw the benefits of such departments. And look at
what those departments produced in that wonderful era of advancement. Sadly
that is something that seems to have disappeared from most companies. As
advertising budgets have grown out of all proportions, research and development
in many companies has all but shrunk to nothing.
But we had our set. And it sat
on the bookshelf. Anxious to impart it’s knowledge into the mind of the young
family whose home it had come to. And sometimes it was brought out to the table
in the kitchen to answer particularly vexing questions or certain subjects for
homework assignments. Usually it took some serious coaxing to get us to open
it. As we felt we could answer most questions without it. But every so often it
was the catch cry, when a point was being argued or debated enthusiastically
(as debates often were in our house) “Right! Get the encyclopaedia! We’ll see
whose right!”
(Continued tomorrow)
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