There are some ingenious artists in the world today, whose
various forms of ‘graffiti’, contributes to enhancing a building, structure,
environment or even landscape. They may still do it in an un-authorised way, but
sometimes it is the surprise introduction of this art, which enhances the
quality of the viewer’s visual experience. Some have gone on to fame (and a
little unfortunately, excessive fortune), others have simply created, to
enhance their urban environment with great success. Sometimes it is their twist
on perception that creates the ‘art’, other times is their real understanding
of visual cognition that successfully creates a form, shape or new
interpretation of what until then has been a standard form. Unfortunately there
are not enough of such artists in the world (or permitting councils, building
owners or citizens). Occasionally some of these artists get to create ‘installations’.
Where a vacant space or a public space (occasionally), is altered from its
functional purpose and becomes a place where art transforms it or (in some
cases) assaults it.
Often it is the use of familiar visual cues, which are used
or modified. A collection of wooden boxes, familiar objects you will agree, may
be collected into covering not only areas of the floor, but the walls and even
the ceiling. Transforming something familiar into an all together different
landscape. One, I saw many years ago was in the corner of a space, with the
walls of the space painted completely white, a large white painted rowboat lay
on a beach of white …… pieces of plates. The image, while retaining familiarity
of a boat on the shore, was a transformation of an understood visual. Even
thirty years later I still recall the impact of the piece.
It is unfortunate that such works are only around us
temporarily, instead we are assaulted daily with billboards and placards which
set out to ‘burn’ a name or product into our lives. The most successful in
terms of promotion may be one that it is controversial. Such a sign and will
generate enormous media conversation or promotion. But it is generally just a
marketing tool. There is nothing philanthropic or purely artistic for arts
sake. I drew up one piece for an idea, where the frame of the billboard existed
and the panel was clear Perspex with text saying simply….. “watch this space”.
The text referred of course to exactly what people would be looking at and used
common marketing techniques. Cleverly placed, it could be ‘art’ and
‘marketing’, if the space people looked at was a wonderful view of nature or a
specific view of a city.
(Continued tomorrow)
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